Privacy Policy

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This privacy policy ("Policy") explains how EMEROLDEN collects, uses, and discloses your personal information when you use our website (https://www.emerolden.com/) (the "EMEROLDEN Platform") and any services or products we provide through the EMEROLDEN Platform or at an EMEROLDEN showroom (collectively, the "EMEROLDEN Services").

1. Commitment to Privacy

We are committed to protecting your information and your right to privacy. If you have any questions or concerns about this Policy, or our practices with regards to your personal information, please contact us via [emerolden@gmail.com].

2. Using the EMEROLDEN Services

When you use the EMEROLDEN Services, you trust us with your information and we take your privacy very seriously. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this Policy that you do not agree with, please discontinue your use of the EMEROLDEN Services.

3. Changes to This Policy

We review this Policy regularly and it is your responsibility to check regularly and determine whether you still agree to comply with the Policy. If you do not agree to any changes to this Policy then you must immediately stop using the EMEROLDEN Services. In the event we make any significant changes to this Policy we will use our reasonable endeavours to inform you of such changes in advance in writing.

4. Keeping Your Information Accurate

It is important that the personal information we hold about you is true, complete, accurate and current. Accordingly, you must notify us of any changes to your personal information (for example, if you change your address or email address).

5. About Us

The EMEROLDEN Services are owned and operated by EMEROLDEN INTERNATIONAL TRADING LTD. (Company Number SC814415). We are the controller EMEROLDEN of, and are responsible for, your personal information. The term "you" refers to the user wishing to access and/or use the EMEROLDEN Services.

6. Information We May Collect About You

6.1 Personal Information You Disclose to Us

We collect personal information that you provide to us including information such as your name, address, contact information, date of birth, job title, social media handles/URLs and payment card information.

(a) Where and How We Collect Personal Information

We collect personal information that you voluntarily provide to us when registering to use and actually using the EMEROLDEN Services, or otherwise contacting us.

If you apply or are put forward for a role with us, or work for us (either directly or indirectly) for any period of time, we also collect your personal information, which may include your contact details, financial and payment details, details of your education, qualifications and skills, your marital status, your nationality, your NI number, your job title and your CV.

More particularly, the personal information that we collect depends on the context of your interactions with us, the choices you make and the products and features you use. For example:

We gather information directly from you face to face if you come to an EMEROLDEN showroom or office and over the telephone if you ring us to make an enquiry.
We collect personal information via the EMEROLDEN Platform and other technical systems.
We collect personal information when you use the EMEROLDEN Platform to sign up to, participate in or receive a service from us, for example where you contact us, request information online, report an issue, provide feedback or enter a live chat.
The EMEROLDEN Platform also uses cookies and collects IP addresses (for more information on this, see our Cookie Policy).
We may monitor and record communications with you (such as telephone conversations and emails). We may do this for a number of reasons, such as to check the quality of our customer service, for training purposes, to prevent fraud or to make sure we are complying with legal requirements.
If you visit our showrooms or offices, some personal data may also be collected from monitoring devices and systems such as closed-circuit TV (CCTV).

(b) The Types of Personal Information We May Collect

When you use the EMEROLDEN Services and/or when you otherwise deal with us, we may collect the following information about you (the "Information"):

Identity Data, which includes your first name, last name, gender and profile photo.
Contact Data, which means the data we use to contact you including your billing address, delivery address, email address and contact number.
Financial Data, which means the payment method, bank details or bank card used to process your payments.
Transaction Data

6.2 Sensitive Personal Information

We will generally not ask you to provide sensitive personal information. We will only request this information if necessary for a specific reason, such as if we believe you are having difficulty managing your account due to illness. If we request such information, we will explain why and how we will use it.

Sensitive personal information includes data relating to your ethnic origin, political opinions, religious beliefs, trade union membership, physical or mental health or condition, sexual life, and criminal offences. We will only collect your sensitive personal information with your explicit consent.

6.3 Personal Information from Third Parties

We may receive information about you from third parties, which we may use to provide, improve, and personalize the EMEROLDEN Services. This might include information from sources we add to existing data to enhance our services. If you apply for a job with us, we may also receive information from those providing references related to your prospective or actual engagement or employment.

6.4 Information Automatically Collected

Some information, such as IP addresses and browser/device characteristics, is automatically collected when you use the EMEROLDEN Platform. This information generally does not reveal your specific identity (unless your device name is the same as your name) but may include device and usage information such as:

IP address
Browser and device characteristics
Operating system
Language preferences
Referring URLs
Device name
Country
Location
Information about how and when you use the EMEROLDEN Platform
Other technical information

This information is primarily used to maintain the EMEROLDEN Platform's security and operation and for internal analytics and reporting. Like many businesses, we also collect information through cookies and similar technologies. More information about this can be found in our Cookie Policy.

7. How We Use Your Information

We process your information based on legitimate business interests, fulfilling our contract with you, complying with legal obligations, and/or your consent.

We use the information collected through the EMEROLDEN Services for various business purposes, relying on the following legal grounds:

Business Purposes: Our legitimate business interests.
Contractual Reasons: To enter into or perform a contract with you.
Consent: Your explicit permission.
Legal Reasons: Compliance with legal obligations.

We may process your information for the following purposes:

Contractual Reasons: To take steps to enter into a contract with you, provide the EMEROLDEN Services, and claim payments under our Terms and Conditions. This includes:
- Preparing agreements.
- Managing your accounts.
- Contacting you regarding the EMEROLDEN Services.
- Following up on inquiries and providing requested information.
- Contacting referees for job applications.
- Processing payments.
- Notifying you of changes to the EMEROLDEN Services.
- Resolving disputes and collecting overdue payments.
Contractual Reasons: To fulfill and manage orders or issues related to the EMEROLDEN Services.
To contact you regarding inquiries about the EMEROLDEN Services.
To facilitate recruitment processes.
Business Purposes: To follow up on inquiries and provide quotes.
Business Purposes, Legal Reasons, and/or possibly Contractual Reasons: To send administrative information, including updates about products, services, new features, and changes to our Terms and Conditions and policies.
Business Purposes and/or Consent: To send marketing and promotional communications, in accordance with your marketing preferences. You can opt out of marketing emails (see below for details).
Consent: To facilitate account creation and login. If you link your account with a third-party account (e.g., Google or Facebook), we use information collected from those third parties for this purpose.
Business Purposes and/or Consent: To administer promotions.
Business Purposes and/or Consent: To request feedback about your use of the EMEROLDEN Platform.
Business Purposes and/or Legal Reasons: To protect the EMEROLDEN Services, including monitoring and preventing fraud.
Business Purposes, Legal Reasons, and/or possibly Contractual Reasons: To enforce our Terms and Conditions and policies.
Legal Reasons: To respond to legal requests and prevent harm, such as responding to subpoenas or other legal requests.
Other Business Purposes: To perform data analysis, identify usage trends, determine the effectiveness of promotional campaigns, and evaluate and improve the EMEROLDEN Services, our products and services, our marketing, and your experience.

8. How We Share and Disclose Your Information

We may share or disclose your information in the following ways:

Marketing: We may disclose your name, postal address, email address, and transaction history with select marketing partners for customer acquisition, marketing, and advertising purposes. These companies may contact you about their products and services. We do not share or disclose this information for users with EU mailing addresses or those identified as being from EU locations.
Online Advertising: We work with trusted partners to provide tailored advertising relevant to your interests, such as by placing our banner ads on other websites. These companies collect information about your visits to our websites and stores, and your interactions with our products and services, potentially tracking this information across multiple devices. These companies do not collect EU IP addresses for advertising, and we do not place banner advertising on other websites for customers identified as being from EU locations.
Sharing Among EMEROLDEN Entities: We may share and combine information about you among EMEROLDEN brands (if applicable) to provide greater security and information about products and services that might interest you. We may also share your information with our parent company, subsidiaries, joint ventures, or other companies under common control as necessary for specific business purposes.
Sharing with Vendors: To better serve you, we may contract with other companies to help us process information and provide services such as fulfilling orders, managing customer data, sending marketing materials, running promotions, and other services. For example, when you order large furniture, we may share your contact information with our shipping vendor to facilitate delivery scheduling. These vendors use your information strictly to perform their services. We may also store customer service communications (e.g., texts or chats) with trusted service providers. Service providers may also store information about your website interactions for analytics.
Business Reorganization: We would share your information if we were involved in a merger, acquisition, consolidation, change of control, or sale of all or a portion of our assets, or in the event of bankruptcy or liquidation.
Fraud and Abuse Prevention: We regularly review transactions and partner with external companies to prevent fraudulent orders and malicious software from interfering with our services.
Protecting Rights and Complying with Legal Obligations: We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose personal information if we believe it is necessary or appropriate to respond to legal requests (including court orders and subpoenas), protect our or third-party safety, property, or rights, prevent or stop illegal, unethical, or legally actionable activity, or comply with the law.

Depending on the country you are located in, the following additional provisions may apply to our processing of your data.While we do not share consumer data for direct monetary exchange, we sometimes disclose information for valuable consideration. Depending on the applicable laws, such as the California Consumer Privacy Act (“CCPA”), this disclosure, including among our affiliate brands, may constitute a “sale.” Based on that definition, we may have "sold" the following categories of personal information to the following parties in the last 12 months (if applicable):

Identifier information to marketing CRM vendors, data analytics providers, social networks, our affiliate brands, and an industry data consortium.
Commercial information to our affiliate brands.
Internet activity to ecommerce data analytics providers.
Demographic information to affiliate brands and data analytics providers.

We do not knowingly sell personal information of individuals under 16 years old.

9. Your Privacy Rights

You have certain rights regarding your information, depending on your location.

You have certain rights in relation to the information we hold about you, depending on where you are located. We strive to fulfill these requests, but may require verification of your identity for security purposes.

EU and UK Residents:

You have a number of specific rights under data protection law. Here's how to exercise them:

Rights:

Right of Access: You have the right to request a copy of the information we hold about you and confirm that we are processing it lawfully. We may refuse your request under certain circumstances, but will explain our reasons.
Right of Correction or Completion: If your information is inaccurate or outdated, you can request it be rectified or completed.
Right to Erasure: In certain situations, you can request that we erase your information (e.g., if it's no longer necessary or we rely only on your consent for processing).
Right to Object or Restrict Processing: You may object to our processing of your information in certain situations (e.g., if we rely on our legitimate interests but your rights override them). You may also have the right to restrict our use of your information, such as during a verification process.
Right to Data Portability: In some cases, you have the right to receive your information in a structured, commonly used, and machine-readable format. You can request us to transfer it to you or a third-party on your behalf. However, technical compatibility with third-party systems is not guaranteed, and we cannot fulfill requests for information of others without their consent.

Right to Withdraw Consent: If we rely on your consent to process your information, you have the right to withdraw it at any time. This will not affect the lawfulness of processing based on your prior consent.

Non-EU/UK Residents:

While we are based on the information provided, we will try our best to fulfill your requests related to your privacy rights.

Please note:

We will require proof of your identity before processing any requests. We may contact you for additional information to expedite our response.

10. Cookies

The EMEROLDEN website, accessible https://www.emerolden.com/, uses cookies to distinguish you from other users. Cookies are small pieces of information generated by a web page server and stored on your device or computer that record how you use or navigate the website.

Cookies make your interaction with the website faster and easier. They help us provide a good browsing experience and allow us to improve the website. Most browsers automatically accept cookies, but you can usually change your browser settings to prevent cookies from being stored. By continuing to browse the website, you agree to our use of cookies. Please be aware that restricting cookies may impact your user experience and prevent you from using certain parts of the website.

The cookies we use may include, but are not limited to:

Essential Cookies: These cookies are necessary for the website to function. They are required for security, network management, and accessibility.
Analytical/Performance Cookies: These optional cookies allow us to recognize and count visitors and see how they move around the website. This helps us improve the website's functionality (for example, by making it easier for users to find what they are looking for).
Functionality Cookies: These optional cookies enable us to recognize users when they return to the website. This allows us to personalize content, greet you by name, and remember your preferences (for example, language or region).
Targeting Cookies: These optional cookies record your visit to the website, the pages you have visited, and the links you have followed. We may use this information to make the website and displayed advertising more relevant to your interests.

We will not set optional cookies unless you enable them. Using our cookie preference tool will set a cookie on your device to remember your preferences.

11. Privacy Policy Updates

As we continue to develop new services, ideas, and partnerships, we may need to update our Privacy Policy. We will notify you of any such changes by posting a notification on our website or through other appropriate means.